IT PAYS TO BE SMART
Smart is Australia’s leading salary packaging and novated leasing company.
It’s a category that suffers from sounding complicated and technical, But its core benefit – you getting more money, and paying less tax - is something that makes all our ears perk up.
So to bring their services to life in a way people wouldn’t tune out of, we wrote a musical.
It takes place in a magical smart world, where life is frictionless, smooth and works for you. Like the product itself.
The film marked the launch of a comprehensive new world for the brand, rolled out from OOH to social.