reigniting an irreverent spirit

Espolon was a Challenger brand with an irreverent point of view.

But they’d lost some of their spirit along the way. SO WE BROUGHT IT BACK AND LET IT free across ooh placements, tactically chosen to stir up those seeing our stuff.

We went to Bondi, calling out run clubs,
fad diets and pretentiousness.

Then to Newtown, calling out performity, conformity and those living life ironically.

And finally more general placements, to hit our ultimate proof point: tequila made with 100% agave. BUT WITH A BIT MORE FLAIR.